For Immediate Release: January 25, 2023

Rosanna Herber Elected SMUD Board Vice President

SMUD’s Board of Directors elected Rosanna Herber as Vice President of the Board. Her term as vice president will run from January through December 2023. Director Herber was first elected to the SMUD Board of Directors in 2018 and represents Ward 4, which includes Curtis Park, Land Park, Greenhaven, Pocket, Walnut Grove and parts of Elk Grove. She is the first openly LGBTQ person to serve on the SMUD Board.

Herber dedicated 20 years of her career working at SMUD in government affairs, key accounts and community engagement. She served as the Director of Public Power Strategy for the California Municipal Utilities Association (CMUA) where she researched and published the “Handbook on Public Power Options.” Herber was also Chief of Staff to Sacramento Councilwoman Kimberly Mueller, where she developed the “Trees for Tomorrow” campaign that supported the early growth of the Sacramento Tree Foundation.

Headshot of Rosanna HerberHerber values public service and community engagement. She served on the Greater Broadway Partnership Board and as President of the Curtis Park Neighborhood Association. She is a graduate of Leadership Sacramento, Leadership Folsom and the founding President of the Sacramento Metro Chamber Toastmaster’s Club. Other board service includes: the Center for Spiritual Awareness in West Sacramento, StageSigns, Senior Players of American River College, Soroptimist International, Mercy Homeless Advisory Board, and the Sacramento LGBT Center. 

Herber has spent decades building relationships with local businesses and community groups. She is currently the Development Chair for the Sacramento History Alliance and Museum, a Steering Committee member for the Sacramento Metro Advocates for Rail and Transit (SMART) and served on the Sacramento Transportation Authority, which decides how local and federal transit dollars are spent. She is a proud member of Soroptimist’s International of Metropolitan Sacramento (SIMS), whose Club funds local programs that uplift women, girls and the students at Ethel Phillips Elementary School, a Title 9 school. Herber serves on the Sacramento LGBT Center’s “Welcome Home” Committee whose goal is to raise $5.5 Million dollars to purchase the Center’s home.  

Herber is honored to have received a Pride Award from the California State Legislature, a Community Advocate Award from Equality California and the “Freedom from Want” Award from Sacramento Stonewall. 

A native of Fort Wayne, Indiana, Herber graduated from Indiana University (Bloomington) with degrees in psychology, with honors, and Spanish. She also earned an MBA, with honors, from Saint Mary’s College (Moraga.) She moved to California in 1986. Herber and her wife of over 30 years live in Curtis Park with their darling dogs, Kep and Chelsea.

About SMUD

As the nation’s sixth-largest, community-owned, not-for-profit electric service provider, SMUD has been providing low-cost, reliable electricity to Sacramento County for more than 75 years. SMUD is a recognized industry leader and award winner for its innovative energy efficiency programs, renewable power technologies and for its sustainable solutions for a healthier environment. In 2020, SMUD’s power supply was more than 50 percent carbon free and SMUD has a goal to reach zero carbon in its electricity supply by 2030. For more information on SMUD’s Zero Carbon Plan and its customer programs, visit smud.org.

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