For Immediate Release: September 22, 2021

Gen.G and the Sacramento Municipal Utility District partner with local middle school for Colts Generational Gaming Academy

GenG and SMUD partner for Colts Generational Gaming Academy

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Gaming academy at Edward Harris, Jr. Middle School will include classes in gaming and technology, opportunities to meet gaming industry professionals, and STEM skill development

LOS ANGELES (September 22, 2021) Global esports organization Gen.G and the Sacramento Municipal Utility District (SMUD) today announced they would be joining forces this fall to host the Colts Generational Gaming Academy at Edward Harris, Jr. Middle School in Elk Grove, California.

The experiential after-school program takes the passion students have for gaming and will turn it into a launchpad for engagement in STEM, sustainability, and innovation. Students will actively learn about relevant, impactful topics taught through the eyes of gaming to acquire meaningful skills applicable to real-life careers through constructive projects.

“We could not be more excited to expand our education insights, reach, and resources to Edward Harris, Jr. Middle School,” said Kahlil Keys, Director of Strategic Initiatives at Gen.G. “We are proud to partner with a school that shares our mission to equip students with tangible skills and networks that enable them to pursue successful futures. We believe this program will ultimately establish a new framework for helping students define their dream careers in STEM through engagement with gaming technology and professionals.”

100 Edward Harris, Jr. Middle School students were selected to participate in the 20-week after-school program, which launches on October 4. The classes, designed in joint effort by Gen.G and SMUD, will fall under 3 categories: Gaming and Esports, Gaming and Society, Gaming and Innovation; and will teach students about topics like zero carbon technology, game development fundamentals, content creation basics, and sustainability. Students will also have the opportunity to meet gaming industry professionals including content creators, professional gamers, and those working in marketing at various video game companies.

“Edward Harris, Jr. Middle School is proud to partner with Gen.G in offering our students an opportunity to explore a potential career pathway in the world of gaming,” said Charles Amy, Principal of Edward Harris, Jr. Middle School. “This program will integrate student passions of video game and design, with everyone’s number one goal, learning. We foresee nothing but fruitful outcomes from this endeavor.”

The partnership with Gen.G and Edward Harris, Jr. Middle School is part of SMUD’s continued support of the Sacramento area through their community outreach program. Through innovative partnerships and community-focused programming, SMUD supports those who live and work in their service area.

“This is an incredible opportunity for Elk Grove students to harness the power of tomorrow,” said SMUD Board of Director, Rosanna Herber. “The engaging STEM activities let students dive into the Minecraft platform to solve real-world problems within their own communities. With the addition of SMUD’s curriculum and Resource Priorities Map, students will design and implement a local project that enhances public life and protects the environment and our future.”

About Gen.G:

Established in 2017, Gen.G is the leading esports organization connecting the United States and Asia. Currently ranked no. 6 in the Forbes list of the “World's Most Valuable Esports Companies,” Gen.G is the only major organization that owns and operates top teams in the world's leading esports markets — China, South Korea and the United States. Its unique portfolio of teams, winners of seven global championships to date, includes the Seoul Dynasty franchise of the Overwatch League; 2014 and 2017 League of Legends world champion team in South Korea; the world's top all-women's Fortnite team, based in Los Angeles; and the NBA 2K League's historic expansion franchise in Shanghai.

United under #TigerNation, Gen.G's core mission is to help fans and athletes use the power of gaming and esports to get ahead in and beyond the competition. The company has quickly become a commercial and thought leader, building a global, inclusive and cross-cultural future for sports entertainment. Its widely acclaimed initiatives include: #TeamBumble, the leading team platform for the empowerment of women in gaming; and Gen.G Elite Esports Academy, the world's first fully-integrated academic esports program. Gen.G's teams, content creators and corporate staff work out of their offices in Los Angeles, Seoul and Shanghai. More information about Gen.G esports and its teams can be found at this link.


As the nation’s sixth-largest, community-owned, not-for-profit electric service provider, SMUD has been providing low-cost, reliable electricity to Sacramento County for nearly 75 years. SMUD is a recognized industry leader and award winner for its innovative energy efficiency programs, renewable power technologies and for its sustainable solutions for a healthier environment. SMUD’s power mix is about 50 percent non-carbon emitting. For more information, visit